Self promotion

Below: This is a self promotional booklet that I will mail out to design agencies in manchester that I have been looking at, it is short and sweet and gives a little taster of what I do and my specialist areas. I have also added my new logo to this publication.

Open publication - Free publishing - More typography

Below: I have placed my logo design onto a letterhead that could be my own personal way of communicating with future clients, design agencies etc.


This is my new logo that I am going to have, it has taken me a while to come to a decision and just pick a design but I am really pleased with this and now I need to get on with ordering business cards and placing logo on website, blogs etc.

Website...

I have now bought my domain and my website is www.hkfreshdesign.com, this is the start of my website, examples of layout and work that i have started to put onto my website.

End of Year Show proposals...

This is the proposal/mockup of what I tend to go ahead with for my end of year show, I am pleased with a lot of the work that I have created over 3rd year so it was hard for me to pin point a certain brief that I have done that will really show me off as the designer that I am and really give people an insight into the sort of work that I do and what I specialise in. I want my boards to really catch peoples attention so I thought I would use my ABC Dimensional posters that have a strong focus on experimental/creative type.

It was mentioned in the crit that I should also definitely have my portfolio there so that people can see all the other stuff that I do and that it is not just all about food experimentation!!!

More development of logo...

I have established the position of type within circle for my logo now, now all I have to consider is the colour that I am going to use. I think the greyscale variations are going to work alot better and will be more versatile.

Above: different layouts that I could go with, I am like the 1st and 3rd logos at the moment.
I have gone back and looked in to my logo again....I still thought there was something i wasn't happy about, it only needs refining ever so slightly so I have adjusted it to make the type less obvious and I wanted to put more emphasis on the 'k'.

This is a quick little experiment that I created in illustrator using my logo within the context of other objects.

Final Business Card

This is the final layout and design for my new business card that I will be giving out to poeple from now on.

More logo development...

Below: After design my new logo I have updated my portfolio and changed the layout of information adding my new logo into this. I am really pleased with this, it just makes my portfolio more personal and individual to me now.

Placing logo onto business card, I thought that with my logo i would maybe have to add some information to the bottom of the card for instance 'fresh design' or 'hkfreshdesign' just so that it is emphasising my identity and website.
Below: Two different experiments, playing around with logo eliminating elements to see if it is still legible and maybe if it would then look more unique to me. I am pleased with the first experiement but I still think I am going to keep my original design and keep it simple.

Below: Different compositions and variations of how i could have my business card, I quite like the involvement of adding another circle to the logo.

Below: Experimenting with identity and logo design. Changing kerning, leading and transparency of the type.

Photography for portfolio

Type Experiment..

I decided to have a little play around with type to maybe come to a decision for what to put on to my business card!
This isn't a final outcome but it is an interesting start.I want my business card to communicate that I am a typographer and illustrator and I want the front of my business card to portray this.